What is Greenwashing?
The color green is undoubtedly synonymous with eco-friendly initiatives. But, it is also the color of money and corporate greed. Greenwashing occurs when companies lie or exaggerate how environmentally friendly their products are. This is done specifically to capitalize on growing public concern over environmental issues. Unfortunately, many companies promote misleading information regarding the eco-friendly values. In effect, green washing public image and perception. We'll dig deeper into this shady business practice and help you distinguish the truly green companies from the pretenders.
