Even once you know what you want (or don't want), finding a truly natural laundry detergent can be a challenge. Manufacturers are not required by law to disclose the ingredients of their products. What's worse is many manufacturers confuse consumers with misleading product names. They incorporate words that suggest they are safe and natural, even when most use dangerous toxins. This marketing ploy is referred to as
greenwashing and has become a common modern marketing practice. It plays on consumer's growing desire for safer, eco-friendly products and the lack of industry regulations. That is why the Environmental Protection Agency (EPA) developed the
Safer Choice Program. Certified products that carry this label must show all ingredients on their labels. Having full disclosure provides a safe haven for shoppers seeking eco-friendly, sustainable products. We've taken the guesswork out by listing 6 EPA Certified Safer Choice laundry detergents. Making your home and the environment a safer place to live starts today!